Velo
Brand Identity for a performance race bike manufacturer
Year
2025
Scope
Brand Design
Client
Forged
Duration
2 months
Design System
A two-month brand identity and digital experience for Velo Performance, a performance-focused cycling manufacturer built on speed, precision, and efficiency. I developed an identity rooted in restraint and clarity, designed to let the engineering and product detail speak for themselves. The system avoids cycling clichés in favour of visual discipline that builds trust through craft and technical credibility.
