Fujifilm
Brand concept development for Fujifilm
Year
2022
Scope
Branding
Client
Fujifilm
Duration
1 months
Design System
A one-month concept rebrand for Fujifilm, exploring how one of photography's most iconic names could be reimagined for a new generation without losing the craft and heritage that built it. The exercise covered identity, typography, photography direction, and applications, balancing the analog soul of the brand with a sharper, more disciplined modern expression.
