Arrichion
New brand aystem developed for the hybrid fitness company Arrichion
Year
2025
Scope
Brand Design
Client
Arrichion
Duration
1 months
Design System
A two-month brand system for Arrichion, a hybrid fitness studio combining hot yoga, strength, Pilates, and recovery into a single coach-led method. With thirty years of methodology behind them and a franchise model in motion, the brand was telling a different story at every touchpoint. I developed a unified identity built to scale, covering typography, colour, photography direction, and spatial standards across studios, digital platforms, and franchise materials. The system repositioned Arrichion around its core differentiator: a performance method rooted in community.
